Editor's note: Specindex.com NOW SpecHomes.com

SpecHomes.com is excited for you to join us at our new Spec Homes Blog

Finally! Somebody is getting the right idea about the future of New Home Marketing...

We are pleased to discover that there are other Housing Industry related "Web 2.0" pioneers that are blazing forward to embrace the new, easy to use, Internet technology - that is available to all Home Building, and Real Estate Sales Professionals.

In the video below, these self proclaimed "enemies" (home builder and Realtor, LOL) are joining forces in a very down-to-earth and organic attempt to garner attention to their prospective product (new homes) and service (realty representation.)

A home video camera, a few laughs, a little bit of YouTube - and voila! New Home Marketing 2.0!

The Specindex is the self-service, automated, online Home Builder marketplace, where New Home Sales and Marketing experts socially network with Real Estate professionals to increase their new home sales.

Did you know that you can check the Specindex from anywhere on the web? All you need to do is download our spiffy new web browser add-on - and you'll be updated automatically with the latest happenings on our site.

The Specindex team is proud to offer the latest New Home Marketing tools found anywhere on the web. Adding this toolbar to your web browser will allow you to search our exclusive listings - anywhere - anytime! It's free, with no spyware or viruses, does not open pop-ups or hijack your searches, and no personal information is required.

Talk about New Home Marketing 2.0! Perhaps best of all, our new toolbar is so simple to add to your favorites, I'll show you how in 3 easy steps:

1. Look for the add-on icon in the right corner of any web page at the Specindex

   

2. This will take you to the download page located at : http://www.specindex.ourtoolbar.com/

   

3. Installation takes about a minute, and your done! (Click below to see what yours will look like.)

   

And that's it, (I told you it was super easy to do.) So go download your own customizable toolbar from our site today, and tell a friend what you think of the latest edition to the New Home Marketing 2.0 family of products, brought to you by the good folks at Specindex.com.

(Also see: Five Simple Steps to Getting Home Builder Inventory Listings delivered to your inbox)

The Specindex is the only online marketplace where Home Builders and New Home Sales and Marketing experts socially network with other Real Estate industry professionals. Join this premier New Home Marketing 2.0 community for free, and learn why "Everybody Checks the Specindex."

Editor's note: Specindex.com NOW SpecHomes.com

SpecHomes.com is excited for you to join us at our new Spec Homes Blog

Before you mark this post as spam or inappropriate content - please understand that there is a valuable marketing message to be gleaned here. Keep reading...

Sales and marketing professionals are being turned upside down by the Web 2.0 - social networking phenomenom. Never before in history has the power associated with traditional mass media of the past been in the hands of everyday individuals.

While surfing the web I discovered something remarkable. While the video itself is a funny parody of the recent drama surrounding Paris Hilton - what I found truly remarkable was the amount of attention that this home made, amateur level content was able to garner.

Take a look at the screen capture below of what I found (enganced with my comments):

Most advertising firms, marketing consultants will spend a thousand hours, and hundreds of thousands of dollars, and NEVER reach an audience of this magnitude. (And in only 4 days!)

This is an example of the dynamic shift found today with Web 2.0 and user generated content. What is user generated content? At ActiveRain, your blog post(s) are your user generated content.

Want Fantastic website SEO? Ceate an informative message for your target audience that is fun and meets them where they are today - and implement a way to profit from your unique content.

(And just in case you want to see what all this fuss is about, here you go.)

The Specindex is the self-service, automated, online Home Builder marketplace, where New Home Sales and Marketing experts socially network with Real Estate professionals to increase their new home sales.

Editor's note: Specindex.com NOW SpecHomes.com

SpecHomes.com is excited for you to join us at our new Spec Homes Blog

In a previous post, I mentioned the lack of innovation that most modern day home builders put into thier marketing efforts. Many of the same dry techniques have been used for decades, and by just about everyone else.

With the development of the Specindex site I have been extremely busy as of late, and almost forgot about that blog post. Then, sometime last week I came across this video at youtube; I paused for a moment to imagine the future of new home marketing.

Enjoy this entertaining peek at the intersection of New Home Marketing, and Technology Drive...

After watching this short demonstration of Jeff Han's new Perceptive Pixel technology being perfected by Adobe, leave a comment with your ideas on how something like this can be used in your local home builder's model home?

The Specindex is the only online marketplace where Home Builders and New Home Sales and Marketing experts socially network with other Real Estate industry professionals. Join this premier New Home Marketing 2.0 community for free, and learn why "Everybody Checks the Specindex."

Editor's note: Specindex.com NOW SpecHomes.com

SpecHomes.com is excited for you to join us at our new Spec Homes Blog

Editor's note: Specindex.com NOW SpecHomes.com

SpecHomes.com is excited for you to join us at our new Spec Homes Blog

In response to the multitude of questions regarding my recent post, "How To get Home Buyers from the Internet to your Model Doorstep," I decided to do a follow up post with more statistical and trend information. Below you will find links to relevant websites that will help to increase awareness and understanding regarding this phenomenom.

(Keep in mind that this information can be applied to any real estate, home building, mortgage related product field or service.)

For those of us interested in learning more about the immense Internet video advertising opportunity:

http://www.doubleclick.com/us/knowledge_central/research/advertising/

For those of us that want to know why and how Internet video can boost search engine exposure:

http://searchengineland.com/070516-143312.php

If you are a home builder who is absolutely lost in what this post is talking about, start here:

http://www.specindexblog.com/new_home_marketing/2007/05/new_book_browse.html

Here is the search results page from Google that was talked about in the comment section of the previous post:

"Multimedia Marketing for Home Builders." The Specindex is theself-service, automated, online Home Builder marketplace, where New Home Sales and Marketing experts socially network with Real Estate professionals to increase their new home sales.