In a previous article, I mentioned the forth coming Specindex.com release featuring use of the Zillow API in our featured real estate self-service classified listings.

Selling new home construction has been relatively easy for new home sales agents the past few years. A potential home buyer would purchase a new home - largely based on what the home builder's sales agent said the house was worth.

The only real obstacle standing in the way of the home builder getting the asking price for the property, would be an occasional maverick appraisal company trying to urk out property values within the new community. In those cases, either the home builder would lower the new home's sales price... or find a more agreeable property appraiser.

Zillow is changing how the real estate game is being played. Like adding instant replay to the NFL, there now exists a "time out" reference point for all parties involved in a real estate transaction to "review the call," before a final purchase determination is made.

While there is a strong argument on the accuracy of the "Zillow Zestimate," this new Real Estate 2.0 mammoth is not going to go away. Real Estate Professonals will have to learn to contend with - and learn to profit from this new consumer centric info portal.

Click Here to see a live example of how we've integrated the Specindex Home Builder Self-Service Classified New Home Marketing 2.0 Listing Tool with the Zillow API.

The Specindex is the only online marketplace where Home Builders and New Home Sales and Marketing experts socially network with other Real Estate industry professionals.

Editor's note: Specindex.com NOW SpecHomes.com

SpecHomes.com is excited for you to join us at our new Spec Homes Blog

Just last week, I was modestly bragging about the blazing speed in which we are releasing updates to the Internet's only Self-service Home Builder Classified Listing website. Well, this past week has been very exciting for us - we've done it again! Keep reading and you'll find out what...

We are poised to roll out what could be the most controversial website feature addition to the Specindex.com family yet... are you ready for this?

In an unprecedented, never before demonstrated, display of total home building sales information transparency... we have decided to implement a new site feature based on the Zillow API.

That's correct, you read it right! We are marrying the world's most influential Real Estate 2.0 website, with the Home Building Industry's first New Home Marketing 2.0 website.

Next week's Specindex blog posts will demonstrate how easy it is to gain trust with your prospects via Zillow and Specindex.com. Here is a sample of what New Home Marketing 2.0 really is about:

The Specindex is the only online marketplace where Home Builders and New Home Sales and Marketing experts socially network with other Real Estate industry professionals.

Editor's note: Specindex.com NOW SpecHomes.com

SpecHomes.com is excited for you to join us at our new Spec Homes Blog

Yes, you can put your new home hunt on auto-pilot thanks to the kind folks at Specindex.com!

In a previous post, I mentioned a cool new way to get the Specindex listings from anywhere on the web. Did you know that you can also register to receive specific regional, and area listings sent directly to your inbox?

We have made this so super easy to set up, even an 8 year old child could do it!

Read below to find out how to get new home listings sent to your inbox:

1. Login to your Specindex account, or Register for a free one here.
2. Go to your My Account page.
3. Look for "Get Email Alerts."

   

4. Fill in the provided quick home alert, form with specific information regarding the types of new home listings you are interested in.

   

5. Sit back, relax, and enjoy the easy life of having the Specindex "New Home Marketing 2.0" system do all the work for you!

Side note - the Specindex adheres to a strict No Spam Policy! If you no longer wish to receive these email alerts for any reason, simply log back into your account, and click the "no" button, indicating that you no longer wish to receive the Specindex new home listing alerts... and the custom messages will stop instantly.

Add the automatic new home email alert system to your account today, and have one less thing to do every other day.

Find home builder inventory from anywhere on the web, at any time!

The Specindex is the only online marketplace where Home Builders and New Home Sales and Marketing experts socially network with other Real Estate industry professionals. Join this premier New Home Marketing 2.0 community for free, and learn why "Everybody Checks the Specindex."

Editor's note: Specindex.com NOW SpecHomes.com

SpecHomes.com is excited for you to join us at our new Spec Homes Blog

Did you know that you can check the Specindex from anywhere on the web? All you need to do is download our spiffy new web browser add-on - and you'll be updated automatically with the latest happenings on our site.

The Specindex team is proud to offer the latest New Home Marketing tools found anywhere on the web. Adding this toolbar to your web browser will allow you to search our exclusive listings - anywhere - anytime! It's free, with no spyware or viruses, does not open pop-ups or hijack your searches, and no personal information is required.

Talk about New Home Marketing 2.0! Perhaps best of all, our new toolbar is so simple to add to your favorites, I'll show you how in 3 easy steps:

1. Look for the add-on icon in the right corner of any web page at the Specindex

   

2. This will take you to the download page located at : http://www.specindex.ourtoolbar.com/

   

3. Installation takes about a minute, and your done! (Click below to see what yours will look like.)

   

And that's it, (I told you it was super easy to do.) So go download your own customizable toolbar from our site today, and tell a friend what you think of the latest edition to the New Home Marketing 2.0 family of products, brought to you by the good folks at Specindex.com.

(Also see: Five Simple Steps to Getting Home Builder Inventory Listings delivered to your inbox)

The Specindex is the only online marketplace where Home Builders and New Home Sales and Marketing experts socially network with other Real Estate industry professionals. Join this premier New Home Marketing 2.0 community for free, and learn why "Everybody Checks the Specindex."

Editor's note: Specindex.com NOW SpecHomes.com

SpecHomes.com is excited for you to join us at our new Spec Homes Blog

Editor's note: Specindex.com NOW SpecHomes.com

SpecHomes.com is excited for you to join us at our new Spec Homes Blog

With our pending beta launch of http://www.specindex.com/ on March 1, 2007; I thought it would be appropriate to post a video tutorial demonstrating how easy it is to get started with New Home Marketing 2.0.

This first tutorial is a screencast demonstrating how to register for an account at the Specindex. This is a pain-free and easy form to fill out, and should only take a moment of your time. There is no credit info required - and joining is always free!

Editors Note: Since our Beta Release on 03/01/07, the Specindex Social Network has experienced a growing amount of weekly traffic, and good reviews. New Home Marketing will never be the same!

The Specindex is the only online marketplace for Home Builders and New Home Sales Professionals. Join the premier New Home Marketing 2.0 community for free, and learn why "Everybody Checks the Specindex."

Editor's note: Specindex.com NOW SpecHomes.com

We are excited for you to join us at our new Spec Homes Blog

We are excited to announce the pending "Beta Launch" for SPEC HOMES INC. flagship product: Specindex.com - the Automated, Online, New Home Classified Listing System for Home Builders and Real Estate Professionals.

Simply register at the website: www.specindex.com and enter the coupon code "BETA" to receive the Free Trial; service terms and details can be found on the site upon registration.

Here is a short screencast video to show you how to get going fast:

We launched the site for live testing on 03/01/07 to test the stability of the programming, usability, and visitor stickiness. So far everything has went smoothly, and we expect more of the same great feedback from here on...

During the beta testing period, we are encouraging New Home Sales Counselors and Marketers, Home Builders, Investors, Mortgage Lenders, Real Estate Professionals, and Residential Construction Service Contractors to try our Specindex website services free! Once there, you'll discover a community of real estate professionals like you - who are serious about getting maximum exposure on the Internet.

The beta period is expected to expire on 12/31/07, followed by an official site launch on 01/01/08.

Stay tuned, as we will continue to release status updates on our Specindex blog.

The Specindex is the self-service, automated, online Home Builder marketplace, where New Home Sales and Marketing experts socially network with Real Estate professionals to increase new home sales.

Editor's note: Specindex.com NOW SpecHomes.com

SpecHomes.com is excited for you to join us at our new Spec Homes Blog

The results are in, and this is one title fight bet you don't want to make!

There is a mounting showdown growing in the residential construction industry: Web 2.0 Technology vs. 20th Century Marketing. Unfortunately, most home builders haven't a clue how much money and effort is being wasted on the latter of the two contenders. According to both the consumer, and real estate professional, the winner will be the competitor who gives the customer what they want the most - quick and easy access to new home information.

Traditional marketing methods (ie. billboards, newspapers, radio, & television) are quite expensive, and mostly ineffective in reaching a specific target market. Below you will find a "taste" of a new home marketing tool that is easy to use, virtually cost free, and was created from start to finish in about 30 minutes...

Could this be the future of New Home Marketing? Yes!

Click to see Example

(Editor's update 05.25.07; I sold 3 homes using this one video after initial phone contact with different out of town home buyers unfamiliar with my market. Web 2.0 works for me - how about you?)

The Specindex is the online marketplace where Home Builders and New Home Sales and Marketing experts socially network with Real Estate industry professionals. Join this premier New Home Marketing 2.0 community for free, and learn why "Everybody Checks the Specindex."