For 99% of the world, today will be the only chance in life to experience the superstitious oddity of the date 07-07-07.

There are many connotations as to the luck associated with three 7's; finding lady luck on your side is one of them. Regardless if you are lucky or not, today Saturday July 07, 2007 - good fortune is on your side.

The Specindex Team wants to help you celebrate this "once in a lifetime opportunity..." with a once in a lifetime opportunity:

FREE! Featured Listings for Life!

That's right! Anyone who registers for a Specindex New Home Classified account will be locked in to Featured status for Free - for life! That means 1,10, or 100 real estate listings with all the bells and whistles - no strings attached. 

No catches. No small print. All you have to do is enter the promo code " 777 " when registering to qualify.

Tell your friends, colleagues, and most importantly your favorite home builders and real estate professionals that today is their lucky day!

Specindex.com is the New Home marketplace, where Real Estate professionals enjoy custom, up-to-date Home Builder Inventory listings sent directly to them via email, web browser add-ons, and RSS feeds.

Editor's note: Specindex.com NOW SpecHomes.com

SpecHomes.com is excited for you to join us at our new Spec Homes Blog

In a recent spoof dedicated to the hurting Home Building Industry; I delivered a video advertisement disguised as a public service announcement decrying a cure for all of our housing woes. I use the word "our," because like most of you, I too am a home building professional working harder after the bust.

I have the privilege of selling the best new homes in the country, (and if you doubt it, stop by my community and bring your check book for an earnest money deposit!) Seriously, I know that the new construction boom times have slowed. For many of us - it's getting harder to write contracts on dirt, and liquidate aging spec home inventory.

Take a look at this screen capture of actual video player statistics of real slide show videos that I created to market and sell a few of my inventory homes last year:

Yes! I really do take my own medicine as prescribed for the home builder blues! My personal experience demonstrates that the New Home Marketing 2.0 tools and techniques that I have been demonstrating for the past 5 months on this blog are more than theory - they really work.

Don't be shy, try Specindex.com today!

The Specindex is the self-service, automated, online Home Builder marketplace, where New Home Sales and Marketing experts socially network with Real Estate professionals to increase their new home sales.

Editor's note: Specindex.com NOW SpecHomes.com

SpecHomes.com is excited for you to join us at our new Spec Homes Blog

It's all over the news - Home Builders everywhere are hurting!

Overall, residential construction stock values are down, most home builders are itching to sell their swollen inventory of newly constructed homes, and home buyer sentiment is way down.

As foretold in a previous post, "The Cure for Home Builder Blues;" a new start up in Houston, TX Spec Homes Inc., blazes forward to the aid and rescue of starving new home sales agents everywhere! The idea? Seek out new treatments to help ease the suffering of old, worn out, decaying new home sales and marketing practices employed by the home building industry. What is the prescription for a bad case of Home Builder Blues? Web 2.0 is the cure for what ails the residential building industry today.

"Press Play" below to view a short, yet heart warming tale of compassion and adventure about one man, a dream, and his mission n to eradicate the nation's home builders of this vicious malady...

The Specindex is theself-service, automated, online Home Builder marketplace, where New Home Sales and Marketing experts socially network with Real Estate professionals to increase their new home sales.

Editor's note: Specindex.com NOW SpecHomes.com

SpecHomes.com is excited for you to join us at our new Spec Homes Blog

I thought that I would let you in on "10 Secrets That You Must Incorporate into Your Online Real Estate Classified Listings, to maximize their effect in securing attention your home buyers attention."

Speaking of online classifieds...

Follow along with the diagram below to discover the features that an effective "Web 2.0" classified Real Estate ad should contain - and compare it to what you are currently offering your prospects online.

1. Detailed Property Information. Let it all out!

2. Interactive Tools. Give the buyer custom maps, mortgage calculators, and the ability to email the listing to their friends.

3. Pictures, Pictures, Pictures!

4. Customize a unique description of the property - written by someone who knows! Usually the person selling the home.

5. Must Have Multimedia! (If you don't have it... You don't get it.)

6. Exotic and Standard feature offerings gathered together into an easy to read list.

7. Transparency. Use Zillow or comparable home information to gain trust with your buyer so they know your asking price is fair.

8. Every way known to man to contact the seller.

9. Link to sales agents other similar homes and offerings.

10. Establish credibility with agent photo and Bio.

The Specindex is the self-service, automated, online Home Builder marketplace, where New Home Sales and Marketing experts socially network with Real Estate professionals to increase their new home sales.

Editor's note: Specindex.com NOW SpecHomes.com

SpecHomes.com is excited for you to join us at our new Spec Homes Blog

Online classified websites have been growing exponentially in popularity for the past few years. Americans have long been enamored with the idea of finding a good deal, and until recently, newspaper classifieds were the place to discover them. With the decline in use of traditional and print media, the advent of user friendly technology, the internet opens up a whole new dimension of this age old medium of advertising.

Some of the most popular online classified systems today have millions of listings, and are browsed by tens of millions of potential buyers. Although newspaper Real Estate Classified Advertising has been heavily utilized in the past, today it appears to be under valued by many home builders and real estate professionals marketing in the digital age.

Home Buyers are searching popular sites such as Craigslist, Backpage, and Oodle.com. Take a look at the search results found on Google containing the term "classifieds" - 183,000,000 search results!

If you are practicing Real Estate, and your marketing campaign does not include specific geo-targeted prospecting via online classified websites - you are missing out on some serious potential lead generation.

Anyway, well here is our ambitious idea... What if instead of simply paying to advertise with an online classified service, YOU GOT PAID to advertise online classified services? That's right! Not only is the Specindex unique in specifically helping home builders, new home marketers, and sales agents to sell and market their new home inventory online... Specindex.com wants to help you pay the bills!

So why not bookmark this blog, or add it to your web browser favorites? And we'll let you in on a slice of the revenue pie when our partner system goes live! New home inventory listings and cash in your pocket - only at the Specindex!

The Specindex is the self-service, automated, online marketplace, where New Home Sales and Marketing experts socially network with Real Estate industry professionals to increase their new home sales.

Editor's note: Specindex.com NOW SpecHomes.com

SpecHomes.com is excited for you to join us at our new Spec Homes Blog

We have been busy with all of the recent Specindex New Home Marketing 2.0 Updates - but wanted to share with you the passion behind our need to re-invent the "Home Builder Marketing Wheel".

Here is a video I found on Youtube that demonstrates how many new home buying prospects might feel about the current "Carnival of New Construction Home Buying Incentives," being offered by home builders to reduce swollen spec home inventory lists:

Listen to the "angst and sarcasm" in the content creators voice...

This consumer driven, self-made editorial refers to the Houston Housing Market - one of the strongest residential construction markets currently remaining in the United States. The points made by the creator of the video commentary may not reflect what is going on in the minds of your prospects today - but what about tomorrow?

Not long ago, I posted an article on the Effectiveness of Current Home Builder Marketing, in which a few serious questions were asked to the residential construction industry.

What if your prospects are not buying their new home from you because of your home selling tactics?

Is it possible that your target market has grown up - beyond the reach of cheesy buyer incentives and false bottom feature promotions?

The Specindex is the self-service, automated, online marketplace, where New Home Sales and Marketing experts socially network with Real Estate industry professionals to increase their new home sales.

Editor's note: Specindex.com NOW SpecHomes.com

SpecHomes.com is excited for you to join us at our new Spec Homes Blog

In a previous article, I mentioned the forth coming Specindex.com release featuring use of the Zillow API in our featured real estate self-service classified listings.

Selling new home construction has been relatively easy for new home sales agents the past few years. A potential home buyer would purchase a new home - largely based on what the home builder's sales agent said the house was worth.

The only real obstacle standing in the way of the home builder getting the asking price for the property, would be an occasional maverick appraisal company trying to urk out property values within the new community. In those cases, either the home builder would lower the new home's sales price... or find a more agreeable property appraiser.

Zillow is changing how the real estate game is being played. Like adding instant replay to the NFL, there now exists a "time out" reference point for all parties involved in a real estate transaction to "review the call," before a final purchase determination is made.

While there is a strong argument on the accuracy of the "Zillow Zestimate," this new Real Estate 2.0 mammoth is not going to go away. Real Estate Professonals will have to learn to contend with - and learn to profit from this new consumer centric info portal.

Click Here to see a live example of how we've integrated the Specindex Home Builder Self-Service Classified New Home Marketing 2.0 Listing Tool with the Zillow API.

The Specindex is the only online marketplace where Home Builders and New Home Sales and Marketing experts socially network with other Real Estate industry professionals.

Editor's note: Specindex.com NOW SpecHomes.com

SpecHomes.com is excited for you to join us at our new Spec Homes Blog

Just last week, I was modestly bragging about the blazing speed in which we are releasing updates to the Internet's only Self-service Home Builder Classified Listing website. Well, this past week has been very exciting for us - we've done it again! Keep reading and you'll find out what...

We are poised to roll out what could be the most controversial website feature addition to the Specindex.com family yet... are you ready for this?

In an unprecedented, never before demonstrated, display of total home building sales information transparency... we have decided to implement a new site feature based on the Zillow API.

That's correct, you read it right! We are marrying the world's most influential Real Estate 2.0 website, with the Home Building Industry's first New Home Marketing 2.0 website.

Next week's Specindex blog posts will demonstrate how easy it is to gain trust with your prospects via Zillow and Specindex.com. Here is a sample of what New Home Marketing 2.0 really is about:

The Specindex is the only online marketplace where Home Builders and New Home Sales and Marketing experts socially network with other Real Estate industry professionals.

Editor's note: Specindex.com NOW SpecHomes.com

SpecHomes.com is excited for you to join us at our new Spec Homes Blog

Can you believe the Specindex website has been in Beta Testing just over a month, and we have already rolled out four new site enhancements? Just to recap, here are a few of the blog posts where we've outlined a few of the new site features:

• Get Your Favorite Home Building News Here
• Add Multimedia Content To Your Specindex Listings
• Find Home Builder inventory Anywhere on the Internet
• Five Simple Steps to Have New Home Listings Sent to Your Inbox

If you are not keeping up with all of the happenings at Specindex.com, you should be! The Specindex has something of interest for everyone related to the Home Building Industry.

If you have considered joining the Internet's fastest growing new home marketplace - but haven't just yet, click on the "Email Me" link and send me a personal message sharing your thoughts. Your professional opinion is important to the future of the Home Building Industry - and who knows, you might even get to see your name on the front page of the site!

(Editors update: Since this blog article originally posted, we have added 7 additional features to the Specindex - New Home Sales and Marketing Home Building Community.)

The Specindex is the only online marketplace where Home Builders and New Home Sales and Marketing experts socially network with other Real Estate industry professionals. Join this premier New Home Marketing 2.0 community for free, and learn why "Everybody Checks the Specindex."

Editor's note: Specindex.com NOW SpecHomes.com

SpecHomes.com is excited for you to join us at our new Spec Homes Blog

Did you know that you can check the Specindex from anywhere on the web? All you need to do is download our spiffy new web browser add-on - and you'll be updated automatically with the latest happenings on our site.

The Specindex team is proud to offer the latest New Home Marketing tools found anywhere on the web. Adding this toolbar to your web browser will allow you to search our exclusive listings - anywhere - anytime! It's free, with no spyware or viruses, does not open pop-ups or hijack your searches, and no personal information is required.

Talk about New Home Marketing 2.0! Perhaps best of all, our new toolbar is so simple to add to your favorites, I'll show you how in 3 easy steps:

1. Look for the add-on icon in the right corner of any web page at the Specindex

   

2. This will take you to the download page located at : http://www.specindex.ourtoolbar.com/

   

3. Installation takes about a minute, and your done! (Click below to see what yours will look like.)

   

And that's it, (I told you it was super easy to do.) So go download your own customizable toolbar from our site today, and tell a friend what you think of the latest edition to the New Home Marketing 2.0 family of products, brought to you by the good folks at Specindex.com.

(Also see: Five Simple Steps to Getting Home Builder Inventory Listings delivered to your inbox)

The Specindex is the only online marketplace where Home Builders and New Home Sales and Marketing experts socially network with other Real Estate industry professionals. Join this premier New Home Marketing 2.0 community for free, and learn why "Everybody Checks the Specindex."

Editor's note: Specindex.com NOW SpecHomes.com

SpecHomes.com is excited for you to join us at our new Spec Homes Blog