Read About Real Estate 2.0 & The Future of Real Estate Marketing

I recently discovered a fantastic real estate marketing blog called the Future of Real Estate Marketing.

The author of this innovative blog is Joel Burslem. I think that his news and views about the state of the housing market with regards to marketing and technology in real estate is important enough to share it with our Specindex readers. So today, I decided to add to him to our massive blog roll that was mentioned in a previous post "Get Your Favorite Home Building News Here."

Forem_snag_3Joel Burslem, is a marketing communications professional that has recently taken the leap from Hight Tech and consumer public relations, into Real Estate marketing; heading up the marketing of Oregon's largest independently owned real estate company.

His blog offers an interesting take on the future of marketing related to the housing sector, and does a great job of discovering new ideas, trends, companies, and the emerging technology our industry is unraveling.

You can learn more about Joel by reading a short RainCityGuide interview of him here.

Or better still, learn something new about the Future of Real Estate Marketing today by visiting the blog that is sure to make him famous.

The Specindex is the only online marketplace where Home Builders and New Home Sales and Marketing experts socially network with other Real Estate industry professionals. Join this premier New Home Marketing 2.0 community for free, and learn why "Everybody Checks the Specindex."

Editor's note: Specindex.com NOW SpecHomes.com

SpecHomes.com is excited for you to join us at our new Spec Homes Blog

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TAGS: real estate 20, new home marketing, home builder advertising, future, spec homes

Your New Favorite Home Building Industry News Reading Source Has Just Arrived

RSS and Feed Readers are a popular and effective combination of distributing information on the internet these days. Chances are you have utilized these technologies at your favorite website, and didn't even realize it. In case you are not up to speed yet, here are some definitions to help you along:

"RSS is a family of web feed formats used to publish frequently updated digital content, such as blogs, news feeds or podcasts."

"An aggregator or news aggregator or feed reader is client software that uses a web feed to retrieve syndicated web content such as weblogs, podcasts, vlogs, and mainstream mass media websites, or in the case of a search aggregator, a customized set of search results."

The screen capture below displays a live snapshot of our news feed reader in action:

Specindex_news_reader

The purpose of this "feed overview" is to announce the integration of news feeds and article excerpts into the growing content found at the Specindex. We are searching the world wide web for all of the top Real Estate and Home Builder related websites that offer shared content in this format. Our goal - is to display the largest collection of Residential Construction specific news and headlines on the entire internet!

So, if you frequent certain websites to catch up on the building industry's top stories, let us know which sites - and if possible thier address, and we will consider adding them to our frequently updated list of publications.

The Specindex is the only online marketplace where Home Builders and New Home Sales and Marketing experts socially network with other Real Estate industry professionals. Join this premier New Home Marketing 2.0 community for free, and learn why "Everybody Checks the Specindex."

*Technology definitions from Wikipedia, the free encyclopedia.

Editor's note: Specindex.com NOW SpecHomes.com

SpecHomes.com is excited for you to join us at our new Spec Homes Blog

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TAGS: new home marketing, real estate 20, specindex, builder advertising, feeds, rss

How TO Get New Home Buyers from the Internet - to Your Model Doorstep

Editor's note: Specindex.com NOW SpecHomes.com

SpecHomes.com is excited for you to join us at our new Spec Homes Blog

Home Builders and New Home Sales Pros often ask how they can use the internet and the power of Web 2.0 to generate qualified prospects, and turn them into traffic to thier sales office.

Here's an idea that you can implement almost immediately and at virtually no cost to gain exposure in home builder's newest frontier... internet marketing.

Click on this link to read and watch a previous post that addresses the subject of new home marketing and the internet. http://blog.specindex.com/new_home_marketing/2007/01/cure_for_home_b.html

Using a free online video hosting service can quickly generate high rankings in search engines such as Google, MSN, and Yahoo! Having a high page rank means that web searchers are more likely to find your wesite, product, or service first - usually resulting in more traffic to your listing.

The Specindex new home marketplace automatically submits your free, and "featured" ads to Google via our automated system. This means that your community and real estate listings can be found within the web's premier search engine in a matter of days - not weeks or months. All of this is automated for convience, just do your part - and the rest is done for you.

You can learn how to set up your free New Home Marketing 2.0 account at the Specindex by watching this short video demonstration: http://www.youtube.com/watch?v=deHdrf34na8

The Specindex is the only online marketplace where Home Builders and New Home Sales and Marketing experts socially network with other Real Estate industry professionals. Join this premier New Home Marketing 2.0 community for free, and learn why "Everybody Checks the Specindex."

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TAGS: specindex, internet, new home marketing, real estate 20, home builder advertising

YouTube Video: "Housing Bubble vs. Great Depression?"

Editor's note: Specindex.com NOW SpecHomes.com

SpecHomes.com is excited for you to join us at our new Spec Homes Blog

A photo and video list of quotes pairing prognosticators from the Great Depression against experts from the current Housing Bubble. (This home-made video found on YouTube, although interesting, may not accurately depict the views of the Specindex.)

Editor's Note: This video has been viewed presumably by consumers who visit YouTube more than 30,000+ times. Video marketing for our industry is a powerful under used medium! As you can see in the video, the quality does not have to be perfect - quite the opposite - Web 2.0 users want authentic looking information... Let's get creative and put the message that we as real estate professionals know to be true in front of those wanting eyes.

The Specindex is the only online marketplace where Home Builders and New Home Sales and Marketing experts socially network with other Real Estate industry professionals.

Join this premier New Home Marketing 2.0 community for free, and learn why "Real Estate Pros Check the Specindex."

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TAGS: video, new home marketing, real estate 20, housing, bubble, specindex

Specindex.com Registration Video Screencast: "Quick Start" in Less Than Two Minutes

Editor's note: Specindex.com NOW SpecHomes.com

SpecHomes.com is excited for you to join us at our new Spec Homes Blog

With our pending beta launch of http://www.specindex.com/ on March 1, 2007; I thought it would be appropriate to post a video tutorial demonstrating how easy it is to get started with New Home Marketing 2.0.

This first tutorial is a screencast demonstrating how to register for an account at the Specindex. This is a pain-free and easy form to fill out, and should only take a moment of your time. There is no credit info required - and joining is always free!

Editors Note: Since our Beta Release on 03/01/07, the Specindex Social Network has experienced a growing amount of weekly traffic, and good reviews. New Home Marketing will never be the same!

The Specindex is the only online marketplace for Home Builders and New Home Sales Professionals. Join the premier New Home Marketing 2.0 community for free, and learn why "Everybody Checks the Specindex."

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TAGS: screencast, video, classifieds, specindex, new home marketing, real estate 20, home builder advertising