In a previous post, (Adding Mojo to the Specindex Logo) we discussed a few new alternatives to the branding of the Specindex.com logo.

Thank you for your opinions, help, and feedback.

The  great information gathered from the internal polls and surveys demonstrated a key area for us to focus on improving our the Specindex brand and image.

As a result, the Specindex.com website will be undergoing some exciting, albeit cosmetic changes at different intervals over  the next couple of weeks. The functionality of the website should not be affected in any negative way.

Stay tuned for more updates as the Specindex New Home Marketplace evolves into the Real Estate Professional's top choice for spec home, ready to move, and home builder inventory information!

Specindex.com is the New Home marketplace, where Real Estate professionals enjoy custom, up-to-date Home Builder Inventory listings sent directly to them via email, web browser add-ons, and RSS feeds.

Editor's note: Specindex.com NOW SpecHomes.com

SpecHomes.com is excited for you to join us at our new Spec Homes Blog

Editor's note: Specindex.com NOW SpecHomes.com

SpecHomes.com is excited for you to join us at our new Spec Homes Blog

Finally! Somebody is getting the right idea about the future of New Home Marketing...

We are pleased to discover that there are other Housing Industry related "Web 2.0" pioneers that are blazing forward to embrace the new, easy to use, Internet technology - that is available to all Home Building, and Real Estate Sales Professionals.

In the video below, these self proclaimed "enemies" (home builder and Realtor, LOL) are joining forces in a very down-to-earth and organic attempt to garner attention to their prospective product (new homes) and service (realty representation.)

A home video camera, a few laughs, a little bit of YouTube - and voila! New Home Marketing 2.0!

The Specindex is the self-service, automated, online Home Builder marketplace, where New Home Sales and Marketing experts socially network with Real Estate professionals to increase their new home sales.

For 99% of the world, today will be the only chance in life to experience the superstitious oddity of the date 07-07-07.

There are many connotations as to the luck associated with three 7's; finding lady luck on your side is one of them. Regardless if you are lucky or not, today Saturday July 07, 2007 - good fortune is on your side.

The Specindex Team wants to help you celebrate this "once in a lifetime opportunity..." with a once in a lifetime opportunity:

FREE! Featured Listings for Life!

That's right! Anyone who registers for a Specindex New Home Classified account will be locked in to Featured status for Free - for life! That means 1,10, or 100 real estate listings with all the bells and whistles - no strings attached. 

No catches. No small print. All you have to do is enter the promo code " 777 " when registering to qualify.

Tell your friends, colleagues, and most importantly your favorite home builders and real estate professionals that today is their lucky day!

Specindex.com is the New Home marketplace, where Real Estate professionals enjoy custom, up-to-date Home Builder Inventory listings sent directly to them via email, web browser add-ons, and RSS feeds.

Editor's note: Specindex.com NOW SpecHomes.com

SpecHomes.com is excited for you to join us at our new Spec Homes Blog

In a recent spoof dedicated to the hurting Home Building Industry; I delivered a video advertisement disguised as a public service announcement decrying a cure for all of our housing woes. I use the word "our," because like most of you, I too am a home building professional working harder after the bust.

I have the privilege of selling the best new homes in the country, (and if you doubt it, stop by my community and bring your check book for an earnest money deposit!) Seriously, I know that the new construction boom times have slowed. For many of us - it's getting harder to write contracts on dirt, and liquidate aging spec home inventory.

Take a look at this screen capture of actual video player statistics of real slide show videos that I created to market and sell a few of my inventory homes last year:

Yes! I really do take my own medicine as prescribed for the home builder blues! My personal experience demonstrates that the New Home Marketing 2.0 tools and techniques that I have been demonstrating for the past 5 months on this blog are more than theory - they really work.

Don't be shy, try Specindex.com today!

The Specindex is the self-service, automated, online Home Builder marketplace, where New Home Sales and Marketing experts socially network with Real Estate professionals to increase their new home sales.

Editor's note: Specindex.com NOW SpecHomes.com

SpecHomes.com is excited for you to join us at our new Spec Homes Blog

It's all over the news - Home Builders everywhere are hurting!

Overall, residential construction stock values are down, most home builders are itching to sell their swollen inventory of newly constructed homes, and home buyer sentiment is way down.

As foretold in a previous post, "The Cure for Home Builder Blues;" a new start up in Houston, TX Spec Homes Inc., blazes forward to the aid and rescue of starving new home sales agents everywhere! The idea? Seek out new treatments to help ease the suffering of old, worn out, decaying new home sales and marketing practices employed by the home building industry. What is the prescription for a bad case of Home Builder Blues? Web 2.0 is the cure for what ails the residential building industry today.

"Press Play" below to view a short, yet heart warming tale of compassion and adventure about one man, a dream, and his mission n to eradicate the nation's home builders of this vicious malady...

The Specindex is theself-service, automated, online Home Builder marketplace, where New Home Sales and Marketing experts socially network with Real Estate professionals to increase their new home sales.

Editor's note: Specindex.com NOW SpecHomes.com

SpecHomes.com is excited for you to join us at our new Spec Homes Blog

Online classified websites have been growing exponentially in popularity for the past few years. Americans have long been enamored with the idea of finding a good deal, and until recently, newspaper classifieds were the place to discover them. With the decline in use of traditional and print media, the advent of user friendly technology, the internet opens up a whole new dimension of this age old medium of advertising.

Some of the most popular online classified systems today have millions of listings, and are browsed by tens of millions of potential buyers. Although newspaper Real Estate Classified Advertising has been heavily utilized in the past, today it appears to be under valued by many home builders and real estate professionals marketing in the digital age.

Home Buyers are searching popular sites such as Craigslist, Backpage, and Oodle.com. Take a look at the search results found on Google containing the term "classifieds" - 183,000,000 search results!

If you are practicing Real Estate, and your marketing campaign does not include specific geo-targeted prospecting via online classified websites - you are missing out on some serious potential lead generation.

Anyway, well here is our ambitious idea... What if instead of simply paying to advertise with an online classified service, YOU GOT PAID to advertise online classified services? That's right! Not only is the Specindex unique in specifically helping home builders, new home marketers, and sales agents to sell and market their new home inventory online... Specindex.com wants to help you pay the bills!

So why not bookmark this blog, or add it to your web browser favorites? And we'll let you in on a slice of the revenue pie when our partner system goes live! New home inventory listings and cash in your pocket - only at the Specindex!

The Specindex is the self-service, automated, online marketplace, where New Home Sales and Marketing experts socially network with Real Estate industry professionals to increase their new home sales.

Editor's note: Specindex.com NOW SpecHomes.com

SpecHomes.com is excited for you to join us at our new Spec Homes Blog

We have been busy with all of the recent Specindex New Home Marketing 2.0 Updates - but wanted to share with you the passion behind our need to re-invent the "Home Builder Marketing Wheel".

Here is a video I found on Youtube that demonstrates how many new home buying prospects might feel about the current "Carnival of New Construction Home Buying Incentives," being offered by home builders to reduce swollen spec home inventory lists:

Listen to the "angst and sarcasm" in the content creators voice...

This consumer driven, self-made editorial refers to the Houston Housing Market - one of the strongest residential construction markets currently remaining in the United States. The points made by the creator of the video commentary may not reflect what is going on in the minds of your prospects today - but what about tomorrow?

Not long ago, I posted an article on the Effectiveness of Current Home Builder Marketing, in which a few serious questions were asked to the residential construction industry.

What if your prospects are not buying their new home from you because of your home selling tactics?

Is it possible that your target market has grown up - beyond the reach of cheesy buyer incentives and false bottom feature promotions?

The Specindex is the self-service, automated, online marketplace, where New Home Sales and Marketing experts socially network with Real Estate industry professionals to increase their new home sales.

Editor's note: Specindex.com NOW SpecHomes.com

SpecHomes.com is excited for you to join us at our new Spec Homes Blog

Just last week, I was modestly bragging about the blazing speed in which we are releasing updates to the Internet's only Self-service Home Builder Classified Listing website. Well, this past week has been very exciting for us - we've done it again! Keep reading and you'll find out what...

We are poised to roll out what could be the most controversial website feature addition to the Specindex.com family yet... are you ready for this?

In an unprecedented, never before demonstrated, display of total home building sales information transparency... we have decided to implement a new site feature based on the Zillow API.

That's correct, you read it right! We are marrying the world's most influential Real Estate 2.0 website, with the Home Building Industry's first New Home Marketing 2.0 website.

Next week's Specindex blog posts will demonstrate how easy it is to gain trust with your prospects via Zillow and Specindex.com. Here is a sample of what New Home Marketing 2.0 really is about:

The Specindex is the only online marketplace where Home Builders and New Home Sales and Marketing experts socially network with other Real Estate industry professionals.

Editor's note: Specindex.com NOW SpecHomes.com

SpecHomes.com is excited for you to join us at our new Spec Homes Blog

Communication "follow up" is one of the most important aspects of New Home Sales and Marketing. In a previous blog post entitled, "New Home Marketing 2.0 Heading in the Right Direction," I outlined four ways that describe how the Specindex website can help New Home Sales Professionals keep up with Realtors, the building industry, prospects, and Specindex site news.

Here is another great way to communicate with the growing web audience at Specindex.com - our interactive Community Calender of Events.

Any Registered site user can easily publicize or promote their upcoming special event, announcement, promotion, or update to our entire Home Building and Real Estate network of participants. The event details can be area specific by city, state, or region; and include a picture and web link back to additional information posted on your website if desired.

All submitted event notifications will be "human approved" before going public so keep it clean, and on-topic. And don't wait to the last minute to let everyone know what your planning... you can reserve your "front page" spot up to a year in advance!

Click here, to see our current calender of events. Don't delay, get your next special Real Estate or Home Building Event publicized on the internet today!

The Specindex is the only online marketplace where Home Builders and New Home Sales and Marketing experts socially network with other Real Estate industry professionals. Join this premier New Home Marketing 2.0 community for free, and learn why "Everybody Checks the Specindex."

Editor's note: Specindex.com NOW SpecHomes.com

SpecHomes.com is excited for you to join us at our new Spec Homes Blog

Yes, you can put your new home hunt on auto-pilot thanks to the kind folks at Specindex.com!

In a previous post, I mentioned a cool new way to get the Specindex listings from anywhere on the web. Did you know that you can also register to receive specific regional, and area listings sent directly to your inbox?

We have made this so super easy to set up, even an 8 year old child could do it!

Read below to find out how to get new home listings sent to your inbox:

1. Login to your Specindex account, or Register for a free one here.
2. Go to your My Account page.
3. Look for "Get Email Alerts."

   

4. Fill in the provided quick home alert, form with specific information regarding the types of new home listings you are interested in.

   

5. Sit back, relax, and enjoy the easy life of having the Specindex "New Home Marketing 2.0" system do all the work for you!

Side note - the Specindex adheres to a strict No Spam Policy! If you no longer wish to receive these email alerts for any reason, simply log back into your account, and click the "no" button, indicating that you no longer wish to receive the Specindex new home listing alerts... and the custom messages will stop instantly.

Add the automatic new home email alert system to your account today, and have one less thing to do every other day.

Find home builder inventory from anywhere on the web, at any time!

The Specindex is the only online marketplace where Home Builders and New Home Sales and Marketing experts socially network with other Real Estate industry professionals. Join this premier New Home Marketing 2.0 community for free, and learn why "Everybody Checks the Specindex."

Editor's note: Specindex.com NOW SpecHomes.com

SpecHomes.com is excited for you to join us at our new Spec Homes Blog