In a recent spoof dedicated to the hurting Home Building Industry; I delivered a video advertisement disguised as a public service announcement decrying a cure for all of our housing woes. I use the word "our," because like most of you, I too am a home building professional working harder after the bust.

I have the privilege of selling the best new homes in the country, (and if you doubt it, stop by my community and bring your check book for an earnest money deposit!) Seriously, I know that the new construction boom times have slowed. For many of us - it's getting harder to write contracts on dirt, and liquidate aging spec home inventory.

Take a look at this screen capture of actual video player statistics of real slide show videos that I created to market and sell a few of my inventory homes last year:

Yes! I really do take my own medicine as prescribed for the home builder blues! My personal experience demonstrates that the New Home Marketing 2.0 tools and techniques that I have been demonstrating for the past 5 months on this blog are more than theory - they really work.

Don't be shy, try Specindex.com today!

The Specindex is the self-service, automated, online Home Builder marketplace, where New Home Sales and Marketing experts socially network with Real Estate professionals to increase their new home sales.

Editor's note: Specindex.com NOW SpecHomes.com

SpecHomes.com is excited for you to join us at our new Spec Homes Blog

Editor's note: Specindex.com NOW SpecHomes.com

SpecHomes.com is excited for you to join us at our new Spec Homes Blog

A photo and video list of quotes pairing prognosticators from the Great Depression against experts from the current Housing Bubble. (This home-made video found on YouTube, although interesting, may not accurately depict the views of the Specindex.)

Editor's Note: This video has been viewed presumably by consumers who visit YouTube more than 30,000+ times. Video marketing for our industry is a powerful under used medium! As you can see in the video, the quality does not have to be perfect - quite the opposite - Web 2.0 users want authentic looking information... Let's get creative and put the message that we as real estate professionals know to be true in front of those wanting eyes.

The Specindex is the only online marketplace where Home Builders and New Home Sales and Marketing experts socially network with other Real Estate industry professionals.

Join this premier New Home Marketing 2.0 community for free, and learn why "Real Estate Pros Check the Specindex."

Editor's note: Specindex.com NOW SpecHomes.com

SpecHomes.com is excited for you to join us at our new Spec Homes Blog

With our pending beta launch of http://www.specindex.com/ on March 1, 2007; I thought it would be appropriate to post a video tutorial demonstrating how easy it is to get started with New Home Marketing 2.0.

This first tutorial is a screencast demonstrating how to register for an account at the Specindex. This is a pain-free and easy form to fill out, and should only take a moment of your time. There is no credit info required - and joining is always free!

Editors Note: Since our Beta Release on 03/01/07, the Specindex Social Network has experienced a growing amount of weekly traffic, and good reviews. New Home Marketing will never be the same!

The Specindex is the only online marketplace for Home Builders and New Home Sales Professionals. Join the premier New Home Marketing 2.0 community for free, and learn why "Everybody Checks the Specindex."

Editor's note: Specindex.com NOW SpecHomes.com

We are excited for you to join us at our new Spec Homes Blog

Still unsure how Web 2.0 technology will change real estate and home builder's marketing strategies?

What if you could put your new home marketing message in the hands of nearly every adult in America - virtually free? It apperas one day soon - you will be able to.

Bill Joll, CEO of On2 Technologies, announced his company has developed a video compression codec that will enable flash video to be optimized for mobile device video usage.

So, why do you care? According to Andy Plesser of Beet.TV, "The Flash video ecosystem has has become the most widely deployed platform for streaming video on the Web.  Video sharing sites, news organizations, governments, institutions and many others use the platform.  Most of Adobe's installed base, some 80 percent, are using Flash 8 and/or 9."

Basically, this means that if you can create video content, (let's say, new home virtual tours) upload it to a free video sharing site on the Web - your multimedia content will have the opportunity to be viewed on hundreds of million cell phone and mobile device users.

What did you do to deserve this techno loving? Nothing. The real question is - what can you do with it? Tell me...

Editor's note: Specindex.com NOW SpecHomes.com

We are excited for you to join us at our new Spec Homes Blog

Do it yourself home video tours? Almost.

"The Real Estate Home Show" is the latest New Home Marketing 2.0 offering from ExplicitMedia design and advertising solutions. To their credit, they are one of the first Internet companies to offer Web 2.0 services to the tech savvy street level real estate professional.

Utilizing the explosion of no cost online video networks such as YouTube and Google Video , The REHS offers a relatively easy, and inexpensive way to market real estate online.

Their entry level service which starts at $79 for a 40 second home video tour is a good value considering that the same service five years ago would have cost about five times that. Video hosting is included, and the sales agent merely has to take a half dozen digital pictures of a home, and upload them to The Real Estate Home Show's website. Adding a few details and specifics about the property provides information for a script, and REHS produces a voice over narrated video slide show ready to distribute in about 48 hours.

Click below to see a brief video designed to answer the most frequently asked questions about TheRealEstateHomeShow and their services.

The technology and skill to create this kind of real estate video tour is not the most innovative part of this marketing service. (Almost anyone can do this with free software, a microphone, and an Internet connection.) What is unique to ExplicitMedia's offering is a well developed distribution platform, which includes the opportunity to distribute video tours to millions of potential buyers via partnerships with major satellite and cable companies (for an additional charge.)

It will be interesting to see how The Real Estate Home Show will progress their technology development in 2007 and beyond. For now, this is a good example of early stage New Home Marketing 2.0 services, and the direction of house marketing to come.

The Specindex is the only online marketplace where Home Builders and New Home Sales and Marketing experts socially network with other Real Estate industry professionals. Join this premier New Home Marketing 2.0 community for free, and learn why "Everybody Checks the Specindex."